{"id":228,"date":"2026-06-26T07:24:52","date_gmt":"2026-06-26T07:24:52","guid":{"rendered":"https:\/\/viraltaks.com\/?p=228"},"modified":"2026-06-26T07:24:58","modified_gmt":"2026-06-26T07:24:58","slug":"never-seen-anything-like-it-says-ceo-tim-cook-as-apple-increases-prices-big-time","status":"publish","type":"post","link":"https:\/\/viraltaks.com\/?p=228","title":{"rendered":"Never seen anything like it, says CEO Tim Cook as Apple increases prices big time"},"content":{"rendered":"<h3 class=\"jsx-ace90f4eca22afc7 jsx-73334835\">Apple has raised prices of iPads and MacBooks by as high as Rs 1 lakh due to rising memory costs. Apple CEO Tim Cook has compared the current memory crisis to a &#8220;hundred-year flood.&#8221; And here is the full picture.<\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-229\" src=\"https:\/\/viraltaks.com\/wp-content\/uploads\/2026\/06\/tim-cook-291650535-16x9-1.avif\" alt=\"Apple CEO Tim Cook previously said that the rise in memory prices made price hikes inevitable for Apple. (Photo: Reuters)\" width=\"690\" height=\"388\" srcset=\"https:\/\/viraltaks.com\/wp-content\/uploads\/2026\/06\/tim-cook-291650535-16x9-1.avif 690w, https:\/\/viraltaks.com\/wp-content\/uploads\/2026\/06\/tim-cook-291650535-16x9-1-300x169.avif 300w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/p>\n<p>On Thursday, Apple\u2019s online store went offline. Usually, this happens right before a new product is announced by the company. But this time things were different. Apple was raising prices. The Cupertino giant\u00a0<a href=\"https:\/\/www.indiatoday.in\/technology\/story\/apple-hikes-macbook-ipad-prices-by-up-to-rs-70000-in-india-check-new-prices-here-2934190-2026-06-25\" target=\"_blank\" rel=\"noopener\" data-mrf-link=\"https:\/\/www.indiatoday.in\/technology\/story\/apple-hikes-macbook-ipad-prices-by-up-to-rs-70000-in-india-check-new-prices-here-2934190-2026-06-25\">hiked the prices of its iPads and MacBooks by up to Rs 1 lakh<\/a>. Why? The rise in memory prices due to demand from AI companies. Something that even Apple is not immune to.<\/p>\n<p>You see, every electronic device, be it your smartphone, laptop or a server in an AI data centre needs memory to run. And this is where the problem arises. Since AI models have grown in popularity, companies like Google, OpenAI, and Anthropic are trying to grab as much supply of memory as possible. This, in turn, has reduced the supply of RAM for consumer devices \u2013 like your iPhone.<\/p>\n<p>As economics tells us \u2013 more demand, less supply leads to higher prices.<\/p>\n<h3>A hundred-year flood<\/h3>\n<p>&nbsp;<\/p>\n<p>And the situation has reached such a stage that companies like Apple have no choice but to raise prices to cover this cost. Just a week ago, Apple CEO Tim Cook admitted that he had never seen such a drastic rise in prices for a single component in the tech industry. He told the Wall Street Journal, \u201cThis is a hundred-year flood.\u201d He added, \u201cI\u2019ve never seen anything like it in any area in over 40 years,<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apple has raised prices of iPads and MacBooks by as high as Rs 1 lakh due to rising memory costs.<\/p>\n","protected":false},"author":1,"featured_media":229,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","footnotes":""},"categories":[8],"tags":[20,21],"class_list":["post-228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-apple","tag-macbook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Never seen anything like it, says CEO Tim Cook as Apple increases prices big time - VIRALTAKS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/viraltaks.com\/?p=228\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Never seen anything like it, says CEO Tim Cook as Apple increases prices big time - VIRALTAKS\" \/>\n<meta property=\"og:description\" content=\"Apple has raised prices of iPads and MacBooks by as high as Rs 1 lakh due to rising memory costs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/viraltaks.com\/?p=228\" \/>\n<meta property=\"og:site_name\" content=\"VIRALTAKS\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-26T07:24:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-26T07:24:58+00:00\" \/>\n<meta name=\"author\" content=\"aku389616@gmail.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"aku389616@gmail.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228\"},\"author\":{\"name\":\"aku389616@gmail.com\",\"@id\":\"https:\\\/\\\/viraltaks.com\\\/#\\\/schema\\\/person\\\/e1eda7c971014cf6345234ea5e5cefb3\"},\"headline\":\"Never seen anything like it, says CEO Tim Cook as Apple increases prices big time\",\"datePublished\":\"2026-06-26T07:24:52+00:00\",\"dateModified\":\"2026-06-26T07:24:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228\"},\"wordCount\":282,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viraltaks.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/tim-cook-291650535-16x9-1.avif\",\"keywords\":[\"Apple\",\"Macbook\"],\"articleSection\":[\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/viraltaks.com\\\/?p=228#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228\",\"url\":\"https:\\\/\\\/viraltaks.com\\\/?p=228\",\"name\":\"Never seen anything like it, says CEO Tim Cook as Apple increases prices big time - VIRALTAKS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/viraltaks.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/tim-cook-291650535-16x9-1.avif\",\"datePublished\":\"2026-06-26T07:24:52+00:00\",\"dateModified\":\"2026-06-26T07:24:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/viraltaks.com\\\/?p=228\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/viraltaks.com\\\/?p=228#primaryimage\",\"url\":\"https:\\\/\\\/viraltaks.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/tim-cook-291650535-16x9-1.avif\",\"contentUrl\":\"https:\\\/\\\/viraltaks.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/tim-cook-291650535-16x9-1.avif\",\"width\":690,\"height\":388,\"caption\":\"Apple CEO Tim Cook previously said that the rise in memory prices made price hikes inevitable for Apple. 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